About

Passionate Entrepreneur. Curious Thinker.

Growing up, I always knew I had a passion for entrepreneurship and business. Thanks to The Baker Institute at Lehigh University, I learned to apply structure and framework to the creative ideas and concepts I was dreaming of creating. Applying techniques such as design thinking and the business model canvas have allowed me to add value to the many start-ups and projects I’ve worked on over the last four years, including raising over $35,000.00 in funding through pitch competitions and investments.

I find great pleasure in helping businesses bring new ideas to life, whether that be through marketing campaigns, social media activations, website revamps, digital audits, or even brand creation & development. I am energized by creative thinking and problem solving and I take pride in not shying away from challenges. While eager to help, I am also an enthusiastic learner who is curious about the evolution of the digital space.

After graduating a semester early from Lehigh University with a B.S. in Marketing from the school of Business and Economics, I joined Venture For America as a 2020 Fellow. Following the creation of Eliza’s Brand Bar, I became the first fellow to start and run their own business within the first year of their fellowship. After a successful 12-month stint running my own business, I decided to pursue a move to work full-time for ONA Creative, a woman-driven digital creative agency to advance my professional development and gain exposure to the world of production. I would stay with ONA for 18-months wearing many different hats, including Digital Strategy, Account Management, and Project Management as well as roles as an Assistant Director, Producer, and Analyst.

Beginning in May 2022, I joined IoT For All - a media publication focused on growing the enterprise IoT industry globally - as an Partner & Events Manager.

More About Me

Sports Enthusiast. International Traveler. Proud Dyslexic.

I grew up and spent the first 18 years of my life in London, U.K. Born to a German mother and an American father, I am fortunate to be a triple citizenship holder and travel regularly around the world. In my younger years, I was a successful athlete being named to the England U19 National Lacrosse Academy at the age of 14, ranking nationally for track & field, and named to the Guard of Honor at the Championships, Wimbledon in 2013 and 2016. I still continue to play (and watch) a lot of tennis.

I pride myself on my hard work and determination. School wasn’t always easy for me as a dyslexic student. However, through working with my learning disability, I have become very organized, diligent, and structured in the manner in which I work. Furthermore, I am very cognizant of my strengths and weaknesses. I believe that my dyslexia allows me to think outside the box more easily than others, process and comprehend large, challenging topics, and express myself exceptionally well through verbal communication. I am determined to highlight the value of having neurodiversity in any team and am always looking to support others with learning disabilities in the workplace.